Finding Our Identity:
The United States Men’s National Team

Patrick Rick James Wolfgang Higgins

Graphic Design
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Throughout my entire life I have had a passion for soccer. Since 2010 I have been an avid fan of the United States Men’s National Team and along that journey, I discovered this team had a reputation for “lacking an identity.” For years this talk continued and I witnessed the national team constantly change their kits year in and year out to completely different visual identities, while other national teams have maintained and developed their core identity over the years. The USMNT is entering its “Golden Age” of talent and with this should come a strong and lasting identity and branding for the future. Gone should be the days of swapping kits for a completely new design. With my work I want to build a strong and lasting American identity for the national team that is instantly recognizable both on and off the pitch.

As the Department of Art and Art History’s 2022 BFA class’ time at UConn draws to a close, we look back fondly on the time we spent together and the memories we made along the way. Although we now look forward to our creative futures, we wish to say thank you and farewell to our devoted professors and advisors who’ve worked alongside us throughout these transformative years.